GOVERNMENT & PUBLIC SECTOR
Digital Marketing for Government & Public Sector
Reaching audiences effectively. Accessible, compliant campaigns that deliver public value and measurable engagement.
PUBLIC SECTOR MARKETING
Public campaigns need to reach everyone. That takes expertise.
Government departments, state agencies, and public bodies have a unique set of requirements: strict accessibility standards, procurement compliance, multilingual needs, tight timelines, and the challenge of reaching diverse audiences across the entire country.
Tilt has the experience and infrastructure to deliver large-scale public awareness campaigns, citizen engagement programmes, and service promotion across digital and traditional channels. We understand the public sector landscape in Ireland and the standards expected.
From national health campaigns to local authority engagement, departmental communications to agency brand awareness, we deliver campaigns that meet public sector standards while achieving genuine reach and impact.
WHAT WE DELIVER
Full-service campaigns for the public sector
Multi-Channel Campaigns
Integrated campaigns across digital, social, outdoor, print, and broadcast. Reaching citizens where they are, with messaging tailored to each channel and audience segment.
Accessible Design & Content
WCAG 2.1 AA compliant websites, documents, and digital content. Accessible design is not an afterthought; it is built into every project from the start.
Social Media Management
Managing official social channels with appropriate tone, crisis response planning, and content strategies that drive genuine citizen engagement, not just impressions.
Video & Animation
Explainer videos, campaign films, social content, and animations for public awareness initiatives. Professional production with fast turnaround for time-sensitive campaigns.
Website Development
Accessible, mobile-first websites built to government digital standards. Clear information architecture, plain language content, and user-tested navigation.
Reporting & Evaluation
Campaign performance reports aligned to public value metrics. Reach, engagement, awareness uplift, behaviour change indicators, and value for money analysis.
WHY TILT
Built for the demands of public sector work
We understand procurement processes, framework agreements, and the accountability standards that come with public funding. Our team is experienced in working within these structures while still delivering creative, effective campaigns.
We can scale from a single social media campaign to a full national multi-channel programme. Our approach is collaborative: we work closely with communications teams, policy units, and stakeholders to ensure campaigns are accurate, appropriate, and impactful.
Every campaign comes with comprehensive documentation, clear reporting, and full transparency on spend and outcomes.
Need a digital partner for your next campaign?
We would welcome the opportunity to discuss how Tilt can support your communications objectives.