FMCG & FOOD BRANDS
Digital Marketing for FMCG & Food Brands
From shelf to screen. We help Irish food and drink brands build digital presence that drives real retail sales.
FMCG MARKETING
Your products are in stores. Your marketing should put them in baskets.
FMCG and food brands face a unique challenge: you sell through retailers, not direct to consumer. That means your digital marketing needs to drive footfall and brand preference, not just website traffic. Tilt understands this because we work with some of Ireland’s best-known food and drink brands.
We build campaigns that connect digital activity to real-world retail outcomes. Social media that builds brand loyalty. Outdoor advertising that drives store visits. Google Ads geo-targeted to specific retail locations. Content that tells your brand story in a way that resonates with Irish consumers.
Whether you are launching a new product, running a seasonal promotion, or building long-term brand awareness, we have the experience and the tools to make your marketing budget work harder.
WHO WE WORK WITH
Trusted by leading Irish food brands
Tilt works with brands across the Irish food and drink sector, from established household names to emerging artisan producers. Our clients include Love Irish Food, Golden Irish Eggs, Sicín Sásta and many more.
We understand the Irish retail landscape: Tesco, Dunnes, SuperValu, Aldi, Lidl, and independent retailers. We know the seasonal calendar, the promotional cycles, and how to time campaigns for maximum impact.
WHAT WE DELIVER
Marketing built for FMCG brands
Social Media Management
Content creation, scheduling, community management, and paid social campaigns across Instagram, Facebook, TikTok, and LinkedIn. We know how to make food and drink products look irresistible on screen.
Outdoor & OOH Campaigns
National and regional outdoor advertising campaigns. From 48-sheets to digital screens, we handle creative, media buying, and placement strategy.
Retail-Targeted Digital Ads
Geo-targeted Google and Meta campaigns aimed at consumers near specific retail locations. Drive footfall to the stores that stock your products.
Brand Partnerships & Events
Campaign strategy for brand collaborations, in-store activations, food festivals, and sponsorships. Full creative and production support.
Content & Video Production
Recipe videos, brand films, product photography, social reels, and UGC campaigns. Content that tells your brand story and drives engagement.
Campaign Reporting
Clear reporting that connects digital activity to retail outcomes. We track impressions, engagement, reach, and where possible, sales uplift.
Ready to grow your brand’s digital presence?
Whether you are launching a new product or scaling an existing brand, we would love to hear from you.
FOOD AND FMCG VISIBILITY From shelf to screen, Tilt helps Irish food and drink brands build demand through social, paid media, outdoor, retailer support, content and search visibility. For food and FMCG brands, visibility is not one channel. It is retail presence, social proof, search demand, campaign creative, product storytelling and the brand signals that make buyers and AI-assisted discovery tools understand who you are and why you matter. We help food and drink brands turn campaigns, launches, seasonal moments and retailer opportunities into joined-up marketing activity.
From shelf to screen, your brand has to be easy to find and easy to choose.
Talk to Tilt about food and FMCG marketing