Vodafone
Virtual Out-of-Home Innovation with CGI
Case Study
Vodafone Ireland sought to promote its new Vodafone TV Play Box, a state-of-the-art product featuring surround sound by Bang & Olufsen. Tilt was commissioned to develop a virtual out-of-home (VOOH) campaign that would highlight the product’s features and leave a lasting impression on audiences.
Our innovative approach blended influencer content with CGI animation, creating an experience so lifelike that even Vodafone employees questioned its reality.
Outcome
Virtual Out-of-Home Animations
We created a dynamic VOOH display that seamlessly combined a 3D-animated build of the Vodafone TV Play Box with real-world visuals:
3D Modelling of the TV Play Box: We built a fully detailed 3D model of the product, which opened to reveal its inner workings, showcasing the integrated Bang & Olufsen speaker system.
Surround Sound Effects: To visually represent the power of the surround sound, the speaker pulsed rhythmically, and the rippling effect extended to a 3D Vodafone flag, reinforcing the sound’s strength and reach.
Storefront Integration: The CGI animation was designed to appear as though it was built onto the Vodafone storefront, creating an immersive and awe-inspiring effect.
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Tilt has worked with some of the most recognisable brands to deliver bold, creative strategies that produce results. Our portfolio showcases the diversity and impact of our work, from crafting visually stunning websites to driving engagement through innovative social media campaigns.
We’ve partnered with businesses in various industries, tailoring solutions that address their challenges and elevate their market positions. At Tilt, every project is a testament to our commitment to creativity, innovation, and delivering outcomes that truly matter.
Our Work