Sicín Sásta
360° Digital Marketing, Strategy, Social, Web and More
Case Study
Launched in 2021 across retailers nationwide, Sicín Sásta comes to the Irish market layered with humour, sustainability credentials and steeped in Irishness – and not just by name!
Sicín Sásta’s launch was supported by a fully integrated creative campaign across TV, VOD, outdoor, POS, digital content, influencer, and media relations to educate consumers about Sicín Sásta, higher animal welfare, and why it is the right thing to do for our planet and society. Each asset has a role in telling this story and bringing this philosophy to life for consumers.
Outcome
Sicín Sásta brand achieved remarkable success, evidenced by:
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20 Million Impressions from PR Campaign: Extensive media coverage and public relations efforts significantly expanded brand awareness delivered by our PR partner VBPR.
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14 Million Social Impressions: Robust social media engagement demonstrated the campaign’s resonance with the target audience.
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Brand ECR Award Winner: Recognition for excellence in branding and consumer response, underscoring the campaign’s effectiveness.
Client Testimonial
“Tilt has been instrumental in bringing the Sicín Sásta brand to life. From the beginning, they understood our mission to educate consumers about sustainable farming and higher animal welfare, and they delivered a impactful and engaging campaign.
Their creativity shone through in every aspect of the project, from the humorous, relatable content to the stunning visual designs. The social media campaigns, website and digital strategies they developed helped us connect with our audience meaningfully and establish Sicín Sásta as a trusted name in the Irish market.
We’re thrilled with the results and look forward to continuing our partnership with Tilt.”
— Brendan Nolan, Marketing Manager at Sicín Sásta
14 Million Impressions
Robust social media engagement demonstrated the campaign’s resonance with the target audience.
20 Million PR Impressions
Extensive media coverage and public relations efforts significantly expanded brand awareness delivered by our PR partner VBPR.
Award Winning
Recognition for excellence in branding and consumer response, underscoring the campaign’s effectiveness.
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