CASE STUDY
THE CLIENT
A campaign built to stop people in their tracks
Love Irish Food wanted a standout outdoor campaign that would capture attention and celebrate Irish food producers. Not another billboard with a logo and a tagline, something people would actually stop and look at. Something worth talking about.
We started with a full 3D concept to pitch the vision to the client, bringing the idea to life before a single piece of material was cut. Once signed off, we got to work.
The centrepiece was a heart-shaped cutout, precision-cut from wood using CNC machinery. Products would be photographed through this frame and literally “shot through the heart.” Each product got a bespoke pedestal, also CNC-cut to specification. The complete set was built from scratch, in-house, from initial sketch through to physical production.
The result was a stunning OOH campaign if we do say so ourselves!
THE BRIEF
Put the products centre stage
Create a visually arresting OOH campaign that puts Love Irish Food member products centre stage, one that works as a piece of craft as much as it works as advertising.
THE RESULT
Craft, creativity, and production capability…
all in one campaign
The campaign demonstrated something we believe strongly: great outdoor advertising starts with a great idea, not just a great location. By combining strategic thinking with hands-on production capability, we delivered something Love Irish Food could be proud of, and something their audience actually noticed.
SERVICES
Brand Strategy, Digital Marketing, OOH Creative, Physical Production
CREATIVE DIRECTION
Tilt Digital and Rage Creative