Keelings, Ireland’s largest grower and supplier of berries, partnered with Tilt to transform its digital marketing efforts and build a strong online presence. We’ve worked alongside Keelings for several years to grow their digital footprint and brand engagement, from website development to social media management. A sample initiative was The Great Rewilding Campaign, an environmental project demonstrating Keelings’ commitment to sustainability and community involvement.

Social Media Growth and Management

We implemented a comprehensive social media strategy to engage and grow Keelings’ online community.

Consistent Content Creation: Developed engaging content that reflected Keelings’ brand values and connected with their audience.
Community Management: Fostered relationships with followers, responding to comments and messages to build a loyal and interactive online community. Strategic Growth: We grew Keelings’ social media following over several years from 1,500 to over 110,000+ engaged fans.

Website Development and Advertising Management

We redeveloped Keelings’ website to enhance user experience and align with their digital goals:
Modern, Responsive Design: Ensured seamless navigation across all devices. Microsites for Campaigns: Created dedicated microsites for key initiatives like The Great Rewilding, providing interactive and educational resources for users.
Targeted Advertising: Managed paid campaigns across social platforms and search engines, driving traffic and conversions.

The Great Rewilding Campaign

For this flagship campaign, we developed and implemented a complete digital strategy:
Microsite Development: Built a dedicated microsite featuring kids’ games, educational videos, and resources for families and schools to participate in rewilding.
Social Media and Digital Ads: Promoted the campaign with engaging posts, videos, and targeted ads to reach a wide audience.
Email Marketing: Designed and executed email campaigns to inform Keelings’ database about the initiative and encourage participation.

Video Production and Email Marketing

To complement Keelings’ digital campaigns, we created high-quality video content and email marketing strategies:
Educational Videos: Produced visually engaging videos for campaigns and social media, including a 360 virtual tour of the Keelings’ Farm.
Email Campaigns: Managed regular newsletters to keep customers informed and engaged.