HQ Electrical
Brand Development to Commercial Success
Case Study
HQ Electrical, a trusted name in the electrical supplies industry, partnered with Tilt to modernise its branding, enhance its online presence, and drive footfall and sales for both B2B and B2C audiences.
Our journey with HQ Electrical began with a brand refresh and website development to align its digital presence with its evolving identity. Once these foundational projects were complete, our focus shifted to executing a strategic communications campaign to capture the attention of local customers and increase in-store visits.
Strategy
We developed a comprehensive communications strategy tailored to HQ Electrical’s dual audience of tradespeople (B2B) and consumers (B2C): Key Personas: Identified distinct personas to guide messaging and communication tactics. Targeted Messaging: Crafted messages that addressed the specific needs of each audience, from professional-grade supplies for tradespeople to reliable solutions for home consumers.
Dual-Focus Marketing Campaigns
Online Campaigns: Digital Advertising: We launched geo-targeted campaigns within a 20km radius of their showroom, designed to engage users and drive footfall. Custom Content: Developed tailored creative for B2B and B2C audiences to ensure relevance and effectiveness. Outdoor Campaigns: Trade Professionals: Strategically placed digital displays in petrol forecourts, targeting tradespeople during their daily routines, whether grabbing a “chicken fillet roll” or buying petrol. B2C Consumers: A separate outdoor campaign featured path-to-purchase messaging, with ads placed at high footfall locations within a 20km radius.
Social Media Marketing
We took over the management of HQ Electrical’s social media platforms to amplify their online presence.
Content Creation: Developed and managed engaging social media content (video and static) tailored to their B2B and B2C audiences.
Community Management: Actively engaged with their followers, answering inquiries and fostering a loyal online community.
Targeted Ads: Launched targeted campaigns to drive local engagement and increase online and in-store traffic.
25% Growth in Turnover
In just 12 months, HQ Electrical achieved an 25% increase in turnover, demonstrating the strategy’s effectiveness.
+300% Footfall
The combined online and outdoor campaigns drove a significant rise of over 300% in showroom visits.
2.5 Million Impressions
The social media campaigns captured attention and engaged audiences with high-performing creative, reaching 2.5 million impressions.
Client Testimonial
“Tilt has become more than just our marketing agency; they’re our trusted partner. They took the time to truly understand how our business operates, helping us grow in areas beyond marketing.
The results have been incredible, with increased footfall, revenue growth, and an increase in our brand awareness. We’re thrilled with the progress and excited to achieve even bigger and better things with Tilt in the years ahead.”
— Paddy Quinn, Managing Director at HQ Electrical
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