Eircode
Full 360° Marketing Service
Case Study
In July 2015, Ireland introduced its national postcode system, Eircode, assigning a unique code to every residential and business address. This initiative aimed to enhance postal delivery efficiency and location identification nationwide.
Tilt partnered with the Eircode team at Capita, which reports to the Department of the Environment, Climate, and Communications (DECC), to deliver a comprehensive digital marketing strategy which has evolved over the past 10 years.
Results
Our efforts yielded outstanding results, making Eircode a widely recognised and utilised tool across Ireland:
- Website Impact: The Eircode website became a central hub for information, receiving consistent traffic and praise for its intuitive design.
- 100% Awareness: Every respondent in independent 2022 research reported awareness of Eircode.
- 99% Usage: Almost all respondents had used their Eircode in the past 12 months.
- 88% Memorisation: A significant majority knew their Eircode by heart.
- 76% Understanding: Over three-quarters understood that an Eircode is unique to each address.
Client Testimonial
“Working with Tilt has been fantastic. They’ve been with us every step of the way, from designing the Eircode website to delivering yearly digital marketing plans and rolling out creative campaigns. Their team consistently brings fresh ideas to the table, whether it’s crafting engaging social media content, developing TV animations, or running impactful campaigns that keep Eircode top of mind. We value their collaborative approach and ability to adapt to our needs year after year. Tilt has been a key partner in helping us communicate the importance of Eircode to households and businesses across Ireland.” — Alan Dignam, Eircode
Your website is your first point of contact!
Your website is the foundation of your digital presence; it’s where first impressions are made and lasting connections are formed. At Tilt, we create bespoke, responsive websites that not only look stunning but are also designed to perform. From seamless user experiences to fast-loading, mobile-friendly designs, our websites are built to engage, convert, and deliver results that matter.