Brown Thomas

Bringing BT’s Iconic Stores to Life with CGI and 3D Animation

Case Study

Brown Thomas and Arnotts, two of Ireland’s most iconic retail brands, partnered with Tilt to deliver standout creative campaigns that captured the essence of their brands.

Tilt partnered with Brown Thomas to deliver cutting-edge CGI and 3D animations for the reopening of their iconic Grafton Street store and the opening of their new Dundrum location.

We also developed a campaign for the launch of their loyalty app, showcasing a unique blend of technology and luxury shopping.

Our animations brought the brand’s essence to life, blending cutting-edge CGI with storytelling to captivate audiences across physical and digital platforms.

Outcome

Virtual Out-of-Home Animations

To celebrate BT’s iconic Grafton Street store opening, we developed captivating animations featuring flowers and other organic elements flourishing from the storefronts:

3D Storefront Replicas: Built highly detailed 3D models of the Grafton Street and Dundrum stores to serve as the foundation for the animations.

Dynamic CGI Elements: Choreographed a stunning visual display where light and flowers blossomed from the facades, symbolising growth and renewal.

Visual Impact: Designed the animations to create a memorable sensory experience for passersby and event attendees.

“Love to Gift” Campaign 

We produced a video highlighting the magic of gifting with Brown Thomas:

Elegant Visual Storytelling: Captured gift-giving excitement through a visually rich and choreographed video with an Irish hand model. We ensured every frame aligned with the sophistication and elegance that defines Brown Thomas.

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