Ayvens
Mobility that puts you in the driving seat
Case Study
LeasePlan, a global leader in automotive leasing, recently rebranded to Ayvens following its merger with ALD Automotive.
To introduce the Ayvens brand to the Irish market, they sought to create a compelling campaign that would resonate with both existing and potential customers.
Results
Television Advertising: We produced a 30-second TV ad featuring Jamie Heaslip. The ad was broadcast on the Sky AdSmart platform, initially targeting specific regions before expanding across the Sky linear network.
Radio Spots: Complementary 30-second radio advertisements were aired on national stations to reinforce the campaign message.
Outdoor Advertising: Strategically placed Metro panels within a two-mile radius of Lansdowne Road were utilised to capture the attention of match-goers and local traffic.
Social Media Engagement: To foster interaction and shareability, targeted activities on various social media platforms, including ticket giveaways, were implemented.
Experiential Marketing: Branded vehicles and a giant screen takeover near Lansdowne Road on match days provided immersive brand experiences for pedestrians en route to the stadium.
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