AIB Reforestation Initiative

Driving Sustainability Through Our Animation Series

Case Study

AIB, in collaboration with Coillte Nature and Forestry Partners, launched a groundbreaking initiative to plant 90,000 native Irish trees over three years. This effort was linked to their second-level student account holders, underscoring their commitment to sustainability and climate action.

Tilt was commissioned to bring this partnership to life through a series of animations that showcased the environmental consequences of neglecting global warming. Our mission was to visually captivate audiences, drive awareness of AIB’s sustainability efforts, and inspire positive change.

Outcome

We meticulously designed five iconic Irish landmarks in 3D, ensuring each model was recognisable, detailed, and authentic. These landmarks served as the campaign’s central focus, representing Ireland’s natural beauty and cultural heritage.

Key Features of the Animations:

  • Dynamic Landscapes: The surrounding environments were altered to depict the stark differences between a thriving, green Ireland and the devastating effects of global warming.
  • Weather Manipulation: By showcasing severe weather changes, from droughts to storms, we highlighted the tangible risks of environmental neglect.
  • Realistic Visuals: Advanced 3D rendering techniques brought depth, texture, and realism to the animations, immersing viewers in the story.

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