TILT CREATIVE
Advertising Agency Dublin
Creative advertising that captures attention, builds brands, and drives results for Irish businesses.

TILT CREATIVE
Creative advertising that captures attention, builds brands, and drives results for Irish businesses.
ABOUT TILT
Tilt is a full-service advertising agency based in Dublin. We work with Irish businesses and brands across every advertising channel – out-of-home, digital, social, video, and print – creating campaigns that are built to do more than fill space. We build advertising that captures attention, communicates clearly, and moves people to act.
Our team combines strategic thinking with creative production. We plan campaigns against commercial objectives, produce the creative to a standard that reflects your brand, and use data and AI-enhanced analysis to measure what is working and optimise accordingly. We do not separate strategy from creative or creative from results.
Clients we have created advertising for include Vodafone Ireland, Love Irish Food, Illumination Lighting, Brown Thomas and Arnotts, HQ Electrical, and Burns Pet Food. Irish brands at every scale, across retail, FMCG, services, and technology.
OUR ADVERTISING SERVICES
Out-of-Home Advertising
From city centre billboards to bus shelters, Adshel panels, and airport formats – we plan, produce, and book OOH campaigns across Dublin and nationwide. We also deliver virtual OOH with CGI and digital formats that work on screens and social.
Digital Advertising
Google Ads, Meta, LinkedIn, TikTok, programmatic display – digital advertising managed with a performance focus. Every campaign is tracked, optimised, and reported against the metrics that matter to your business.
Video & Animation
TV-quality video production, CGI, and 3D animation for campaigns that need to make a real impression. We have produced award-quality video and animation work for national brands across Ireland.
Social Media Advertising
Paid social campaigns on Meta, Instagram, LinkedIn, and TikTok. Creative and targeting built for each platform, optimised continuously for ROAS and cost per acquisition.
Brand Campaigns
When the goal is brand building rather than direct response, we develop campaign concepts, messaging frameworks, and creative executions that shift perception and build long-term brand value.
Campaign Strategy
Before we produce anything, we understand your audience, your objectives, and your budget. We plan campaigns that use your media spend efficiently and measure results against what actually matters to your business.
AI-ENHANCED ADVERTISING
Digital advertising generates enormous volumes of data – impression share, click rates, conversion rates, cost per acquisition, audience overlap, creative fatigue signals. Our team uses AI tools to analyse that data continuously, identifying what is working and what needs adjustment faster than traditional weekly reporting allows.
On paid digital campaigns, this means better ROAS and lower CAC over time. On social advertising, it means knowing when creative is fatiguing before it starts hurting performance. On OOH, it means planning with audience movement data that informs placement decisions. AI does not replace the creative thinking. It makes every decision we make more informed.
CASE STUDY
Tilt developed a virtual out-of-home campaign for Vodafone Ireland’s TV Play Box launch, blending influencer content with CGI animation to create a campaign that captured attention across digital and physical channels nationwide.
WHY TILT
We are accountable for outcomes. We do not measure success by how creative an award entry looks. We measure it by what the advertising does for your business – leads generated, sales driven, brand recall improved, footfall increased. Every campaign has a brief that includes commercial objectives and a way of measuring them.
We produce the work ourselves. Strategy, creative, production, media – all under one roof. No briefing out to separate creative agencies or media buyers who do not know your brand. One team, one relationship, consistent quality.
We understand Irish audiences. Advertising that works in Ireland is not the same as advertising that works elsewhere. Cultural references, seasonal rhythms, platform preferences, and media consumption habits differ. Our team knows the Irish market because we work in it every day.
We scale with you. Whether you are running a three-month campaign with a five-figure budget or a full-year brand programme, we bring the same strategic rigour and creative ambition to the work.
HOW WE WORK
Good advertising starts with a clear brief. Not a vague aspiration to raise awareness, but a specific understanding of who you are trying to reach, what you want them to think, feel, or do as a result of seeing your advertising, and how much you are prepared to spend to make that happen. Our process builds from that brief through to measurement.
01
Brief & Strategy
We work with you to develop a clear campaign brief – objectives, audience, budget, channels, creative direction, and measurement framework. Strategy before creative, always.
02
Creative Development
Concepts, copy, visuals, video – produced to a standard that reflects your brand and is built to perform in the channels where it will run. We present options and refine to a final execution.
03
Media Planning & Booking
For OOH and broadcast channels, we plan placements, negotiate rates, and manage bookings. For digital channels, we set up campaigns, targeting, and tracking infrastructure.
04
Measure & Optimise
We track campaign performance against the objectives set in the brief, report clearly and honestly, and optimise digital campaigns continuously. Post-campaign analysis informs the next one.
COMMON QUESTIONS
How much does an advertising campaign cost in Ireland?
It varies significantly by channel and scale. A digital advertising campaign on Google or Meta can start from €500 per month in media spend, with agency management fees on top. An outdoor advertising campaign in Dublin typically requires a minimum of €5,000 to €10,000 for a meaningful presence across relevant formats, plus production costs for creative. TV and radio campaigns are generally in the €20,000+ range for production and airtime. We will scope any campaign clearly against your objectives and budget before you commit.
What is the difference between digital advertising and traditional advertising?
Digital advertising – Google Ads, Meta, LinkedIn, programmatic display – offers precise targeting, real-time performance data, and the ability to optimise campaigns while they are running. Traditional advertising – OOH, TV, radio, print – offers broader reach, stronger brand impact, and formats that are harder to ignore. The best campaigns often combine both: traditional formats for brand building and digital for targeted conversion. The right mix depends on your audience, your objectives, and your budget.
Do you handle media buying as well as creative?
Yes. We handle creative development and media planning and buying under one roof. This matters because the best creative is built with the media format in mind, and the most effective media planning is informed by what the creative can achieve. Separating the two – as some agencies do – introduces friction and often produces inferior results.
How do you measure advertising effectiveness?
It depends on the campaign objective. For brand campaigns, we track awareness metrics – reach, recall, share of voice. For performance campaigns, we track click-through rate, conversion rate, cost per acquisition, and return on ad spend. For OOH and traditional channels, we use before/after brand tracking, footfall data where available, and correlation with sales uplift. We agree on measurement methodology before the campaign runs and report honestly against it.
Tell us about your business and your advertising objectives. We will come back with a proposal.